The Coca-Cola Company has acquired kombucha maker Organic & Raw Trading Co., which makes the MOJO brand of naturally fermented, live culture, organic kombucha drinks……
In the early days, the economics of making organic kombucha – by hand – were not for the faint of heart, recalls Health-Ade co-founder Daina Trout during a tour of the company’s production facility in Torrance, CA, with FoodNavigator-USA. “We were making it for $10 and selling it for $5.”
Having filed multiple lawsuits over the past year against brands such as Health-Ade, Humm, and GT’s Living Foods, Tortilla Factory — the parent company of Kombucha Dog — filed complaints against an additional four kombucha brands earlier this week, alleging that third party testing showed higher sugar and alcohol levels than labeled.
“It’s like this moment in time where kombucha has caught fire and it’s not going to stop. We don’t see it stopping at all, it’s just started.”
Starbucks has announced it's going to sell its own line of the Kombucha. They are offering six flavors of kombucha under its Evolution juice brand and said the drinks have started shipping to stores in select cities.
According to a 2016 report, the Europe kombucha market was worth $156.26USD and estimated to be growing at a CAGR of 24.5%, to reach USD 467.41 million by 2021.