Coca-Cola backs the rise of Kombucha with acquisition of Australian Brand MOJO

The Coca-Cola Company has acquired kombucha maker Organic & Raw Trading Co., which makes the MOJO brand of naturally fermented, live culture, organic kombucha drinks……

The Alcohol Industry Looks to Kombucha, Category Growing Fast

“It’s like this moment in time where kombucha has caught fire and it’s not going to stop. We don’t see it stopping at all, it’s just started.”

Why Kombucha May Be The Next Big Thing In Europe

According to a 2016 report, the Europe kombucha market was worth $156.26USD and estimated to be growing at a CAGR of 24.5%, to reach USD 467.41 million by 2021.