Health-Ade Kombucha CEO: ‘We’re building a plane and flying it full speed at the same time’

In the early days, the economics of making organic kombucha – by hand – were not for the faint of heart, recalls Health-Ade co-founder Daina Trout during a tour of the company’s production facility in Torrance, CA, with FoodNavigator-USA. “We were making it for $10 and selling it for $5.”

The issue with Alcohol Compliance and Kombucha

Having filed multiple lawsuits over the past year against brands such as Health-Ade, Humm, and GT’s Living Foods, Tortilla Factory — the parent company of Kombucha Dog — filed complaints against an additional four kombucha brands earlier this week, alleging that third party testing showed higher sugar and alcohol levels than labeled.

The Alcohol Industry Looks to Kombucha, Category Growing Fast

“It’s like this moment in time where kombucha has caught fire and it’s not going to stop. We don’t see it stopping at all, it’s just started.”

Why Kombucha May Be The Next Big Thing In Europe

According to a 2016 report, the Europe kombucha market was worth $156.26USD and estimated to be growing at a CAGR of 24.5%, to reach USD 467.41 million by 2021.